Here's how I adjust my talking head and B-roll UGC content for different platforms. For TikTok, I keep everything between 15-60 seconds with the sweet spot around 30-45 seconds, and the first 1-2 seconds are absolutely critical so I start mid-sentence or with a bold statement. The pace is fast with cuts every 2-3 seconds, and I always add captions since most people scroll with sound off. The vibe is raw and authentic with that "shot on my phone" aesthetic in vertical 9:16 format. Instagram Reels are similar but I can go 30-90 seconds and be slightly more polished with medium-paced cuts. The aesthetic can be more curated than TikTok, and longer captions actually work here since people read them. YouTube Shorts stay under 60 seconds with a medium pace since viewers are more patient, and while growth is slower, the audience tends to stick around. For Instagram feed posts, I pull stills from my B-roll, use square or 4:5 ratio, and write longer story-driven captions with a more polished look. My strategy for the 30 days is to create one piece of content and repurpose it by filming the talking head and B-roll once, then editing a snappy hook-heavy version for TikTok, a slightly longer polished version for IG Reels, posting to YouTube Shorts for extra reach, and pulling the best frame for IG feed with a detailed caption. The core content stays the same but I tweak the pacing, hook, and polish level for each platform to work smarter, not harder. Sonnet 4.5

Talking head + B-roll content is what I find most engaging to create right now. Here's why: It feels authentic and natural to me. I can just be myself on camera, share my real thoughts and experiences, while the B-roll keeps it visually interesting and professional-looking. I love that I can tell a story with my voice while showing the product in action. It doesn't feel overly scripted or fake - I'm literally just talking about products I'm using while capturing those lifestyle moments that make the content relatable. Plus, it's what brands actually want to see. They're paying for authentic testimonials that feel like a friend recommending something, not a polished ad. And I can film both parts pretty easily with just my phone - talking head in good lighting, then grab B-roll clips throughout my day.

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