A wellness and beauty company succeeds on social media by being authentic, creating interesting material, interacting with customers, telling stories, partnering with influencers, using user-generated content, and occasionally running special promotions. These elements foster a passionate following that is both powerful and devoted to the brand and its offerings. A strong sense of community and trust is fostered, which features actual individuals using their products, publishes user-generated material, and promotes community sharing. Additionally, the company interacts with its fans, answering questions and comments and incorporating customer input into product development.

"Human-forecasted consciousness," or H/FC, is a speculative idea that suggests it would be possible to forecast consciousness in a computer model of the brain.