A creative way to sample your product on campus is by hosting a dorm tour and washer/dryer tour. For the dorm tour, your team can go floor to floor handing out samples directly to students in their residence halls, making it feel like a fun surprise visit and creating buzz throughout the building. The washer/dryer tour takes advantage of the natural downtime students have while waiting for their laundry. By setting up a small sampling station in dorm laundry rooms, you can engage students in a casual, low-pressure environment where they’re already hanging around. Together, these activations let you meet students right where they live, making your product feel like a natural and memorable part of campus life.

I run a series called @genzmentality on tiktok. I have been to over 10 schools where I interview students from all paths. This includes athletes, Greek Life Members, musicians, and more.

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