Three of my favorite brand accounts are Fenty Beauty, Rare Beauty, and Sephora. I love Fenty Beauty because their content is bold, inclusive, and always showcases products on a wide range of skin tones, which makes their page feel authentic and empowering. Rare Beauty stands out to me because of how they combine beauty with meaningful conversations about confidence and self-acceptance. Sephora is one of my favorites because their account constantly highlights new trends, creators, and product discoveries, which keeps their content fresh and inspiring for beauty lovers.

I stay current with social media trends by actively engaging with the platforms I create on every day. I regularly monitor trending sounds, hashtags, and viral formats on TikTok and Instagram to see what’s resonating with audiences. I also follow other creators in the beauty and lifestyle space to stay inspired and aware of emerging trends. In addition, I review platform analytics to understand which types of content perform best with my audience and adjust my content strategy accordingly. By combining trend research with my own creative style, I’m able to create content that feels current while still staying authentic to my brand.

Watch tv and hanging out with friends