Jcthena Profile Image

She/Her

Jcthena

I’m a Business Administration student at UC Riverside with leadership and social media experience. I’m excited to connect students and represent brands on campus.

I’m a Business Administration student at UC Riverside with leadership and social media experience. I’m excited to connect students and represent brands on campus.

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UGC Creator

Campus professional

About Me

University of California, Riverside

Class of 2028

Riverside, CA, USA

Skills

Leadership and communication
Content creation and social media management
Event Planning & Coordination

Interests

Business
Social media
Event planning

My Clubs and Associations

Alpha Beta Psi

Member

Real Estate Club

Director of Events

UCR PawPals

President/Treasurer

Katipunan

Member

Scrapbooking Club

Member

Interview Questions

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What strategies would you use to maximize engagement on social media?

I would focus on creating content that feels real to college students. During busy times like finals week, I would post relatable study content that mixes humor, community, and the brand’s message in an authentic way. I would also use polls, challenges, and reposts to encourage interaction instead of just views. On campus, I would collaborate with student organizations to reach new audiences and connect the brand to events students already care about. Most of all, I would keep the tone natural and personal so students see the brand as part of their daily life rather than an ad.

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share an example of content you created for a brand

While I have not officially been a brand ambassador yet, I have helped friends develop creative ideas for their brand partnerships and worked on social media campaigns through the clubs I am on the board for. I helped plan collaborations between student organizations, promoted events, and created ways to spread the word across campus in a way that felt genuine and exciting. Through that experience, I learned how to understand an audience, build engagement around a shared goal, and create content that feels personal to students instead of promotional.

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Do you have a public Instagram and / or tiktok account? Please provide links.

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