Crush
Head of College Field Operations
How would you launch a new app on a college campus?
I would tease the new app and generate curiosity through campaigns, social media content, and partnerships with influential student organizations.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus on utilizing platforms such as Instagram, Snapchat, and TikTok, we would create compelling content, run contests, and collaborate with student influencers to generate excitement and encourage widespread adoption of the app.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
Have an influencer try to start a "Poparazzi Challenge," encouraging users to capture and share unique and creative moments using the app.