I would first conduct market research withing our social media page to see who is our current audience. Then, i would identify what is the new demographic we are looking to target. It's important to also see what are the current trends for a certain demographic or international audiences. If my audience is the young adult male ages 18-29, I would see what are the current trends for young adult males and create social media campaigns that target young adult males while also keeping the interest to our current audience.

The one thing I would change about Candier is increasing the communication help build the loyalty of followers/consumers. It's important for brands to make followers feel like they are heard online. For example, if a follower comments under a recent Instagram post "Girl, you are magic is my holy grail candle!" it's essential to not only like the comment, but reply with "It's our favorite too!" This not only makes the follower feel heard, it continues to build the relationship between the consumer and Candier and will help overall build the brand loyalty. Something else I would change about Candier is encouraging customers to leave a review under their recent purchases. Most customers like myself like to see how others feel about the product.

My most important beauty product is my daily facial cleanser. It's an essential in my bathroom routine that makes me look and feel refreshed before I take on my day. It helps my skin stay clean and clear even when my occasional skin breakouts.