Generally, it takes me anywhere from 1 to 3 hours to create a piece of video content, depending on the complexity. That includes planning the concept, filming, editing, adding captions, and making sure the video aligns with both the platform’s trends and the brand’s identity. If it’s a trending, short-form video like a TikTok or Instagram Reel, I can turn it around faster, sometimes within an hour if I already have the idea and visuals ready. But for more detailed or polished content, I like to give it more time to ensure quality and creativity.

I stay updated on the latest social media trends by consistently engaging with platforms like TikTok, Instagram, and X , by following creators, trend analysts, and brand marketing pages. I also keep an eye on trending audio, challenges, and hashtag usage to see what’s gaining traction. When I see a trend that aligns with the brand or my audience, I brainstorm creative ways to adapt it in a way that still feels authentic to the message I'm sharing. Whether that means hopping on a viral sound with a unique twist or adding value through relatable storytelling, I make sure the trend works for the brand, not the other way around.