Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)

What kind of brands or content do you naturally gravitate toward on social?
I am big on skincare because I struggle with acne. So I gravitate towards a lot of different skincare videos. I also gravitate towards lifestyle videos because I am always trying to improve my daily routine so that I can live to my full potential.
Beri
Social Media & Influencer Manager (Female Skincare)

What’s your process for gifting or seeding products to influencers and ensuring follow-through?
My process would involve lots of organization and research. I would first check out the influencers page and see if they have worked with any other brands. I would see how their interaction with other brands went to determine how it would go with ours. After, I would make sure to stay organized about what stage we are on with them since we could be sending products to multiple influencers at once. I would keep track of when we sent it, make note of when to check in and also if they have followed through with their part.
Beri
Social Media & Influencer Manager (Female Skincare)

How do you ensure that social media content aligns with brand voice and values?
I think the biggest thing is for me to fully understand the brand. I would need to fully know the voice and values of the brand so that the social media content will align with it. When looking at the content, I want the audience to be able to know what the brand’s voice and values are.