For Huron’s next organic posts, I’d focus on content that’s relatable, educational, and fun to watch. One idea is a “What’s in His Shower?” series that spotlights different types of guys—the gym rat, the 9–5 worker, the minimalist—and shows how Huron products fit into each routine. Another is a before-and-after glow check, where someone starts their day looking rough but transforms post-shower with Huron, highlighting effortless performance in a witty, visual way. Finally, I’d suggest myth-busting mini videos that debunk common men’s grooming misconceptions, like “men don’t need moisturizer,” and position Huron as the smarter, high-quality choice. Together, these ideas showcase versatility, results, and authority while keeping the brand fun and approachable.

A successful social media campaign I worked on was with CUNYUncut, CUNY TV’s first and only student-run podcast covering the community across all 25 CUNY schools. My focus was on creating short-form content to drive viewers from Instagram and TikTok to our long-form interviews on YouTube. I produced reels highlighting intriguing snippets from each interview to hook students’ interest and edited TikToks that were cross-posted on both our account and partner accounts. We partnered with TEDxCUNY to promote their upcoming conference, which gave us an additional platform and audience. We also launched “man-on-the-street” style interviews on campuses to engage students more directly. While growth in followers and engagement was slow but steady, our views consistently increased, showing that the short-form content strategy was successful in pulling attention toward the podcast and expanding its reach.

I stay updated on TikTok and Instagram trends because, as a Gen Z and someone who’s chronically online, I naturally catch them as they happen. For me, spotting trends isn’t the hard part, anyone can scroll and see what’s popular. The real skill is filtering through the noise to find the trends that actually align with a brand’s voice and image, and then adapting them in a way that feels authentic instead of forced.