I’d bring humor and energy into hydration content by making it relatable and a little dramatic — like pretending my water bottle is my “emotional support bestie” or showing funny before-and-after clips of me dehydrated vs. hydrated. I’d use trending audios, quick transitions, and playful captions like “POV: you finally started drinking water again and unlocked main character energy.” Adding personality, memes, and campus-related jokes keeps it entertaining while still reminding people that staying hydrated actually makes a difference in how they feel.

To promote a new electrolyte brand on campus, I’d focus on blending authenticity with community. I’d start by creating fun, relatable content like “day in my life” vlogs showing how I use the drink before workouts, during study sessions, or after long days. Hosting small hydration pop-up tables or collabs with fitness clubs, dorms, or campus events would also help build buzz. I’d encourage students to share their “hydration moments” on social media using a unique hashtag and offer giveaways or challenges to keep engagement high. The goal would be to make the brand feel like a natural part of college life — not just a product, but a lifestyle boost.

I’d create fun, relatable content that shows how hydration fits into a busy college lifestyle. For example, I’d film “hydration challenges” with friends, morning routines that highlight using a cute water bottle, or “study & sip” TikToks showing how staying hydrated boosts focus. I’d also include quick reminders and fun tips — like flavoring water or setting goals — to make drinking water feel like part of the self-care routine instead of a chore. My goal would be to make hydration look effortless, aesthetic, and motivating for students.