If I were running Groovy Coffee’s TikTok for a week, I would post relatable clips showing how Groovy helps me power through early mornings at 5 AM or late night study sessions. I’d share fun espresso recipes I make on my machine, quick taste tests, and behind the scenes moments to keep the content authentic and creative. I’d highlight why Groovy is different from other brands, like its unique flavors, convenience, and quality, so students see why it’s worth trying and making part of their daily routine

I would get students excited about Groovy by sharing my genuine experience on campus, posting fun content, hosting taste tests with friends, and using my organization as a way to naturally introduce the product to more people.

I’d engage my audience by sharing my genuine experience with Barebells on campus and through my social media. I’d show how they’re a tasty, convenient snack for busy college life like study sessions, workouts, or on the go days. I’d also create fun, relatable posts or stories, host small taste tests with friends, and share tips so trying Barebells feels easy and exciting.