Jayanna Profile Image

She/Her

Jayanna

I'm Jayanna Baptiste, a biology major at Georgia Tech with a passion for public health and epidemiology. My interests range from civil rights & African American history to exploring biological topics.

I'm Jayanna Baptiste, a biology major at Georgia Tech with a passion for public health and epidemiology. My interests range from civil rights & African American history to exploring biological topics.

Endorsements

UGC Creator

Campus professional

About Me

Georgia Institute of Technology

Class of 2028

Atlanta, GA, USA

Interests

Science
Public health
Civil rights

Interview Questions

Attn: Grace

TikTok Brand Manager

Attn: Grace Profile Image

Have you ever set up a brand tiktok account? describe your experience

No, I have not. But I believe I could learn and employ my creative skills, my ability to communicate and collaborate on new ideas, to set up and manage a brand TikTok account.

Attn: Grace

TikTok Brand Manager

Attn: Grace Profile Image

Can you share a successful TikTok campaign you managed and the key metrics that proved its success?

When I ran for Senior Class President, I made a TikTok to share with my class and encourage people to vote for me. I created the props for the video, got a lot of familiar and popular faces to be in the TikTok. I also recruited my friends to record for me throughout the day, so I could get more content. I also chose a trendy TikTok style video that was popular at the time, and a song I know people will search for. I posted it on my Instagram and asked my friends to repost it for me. I ended up winning the campaign, and I believe social media or TikTok played a big role in spreading the word and appealing to my campaign.

Attn: Grace

TikTok Brand Manager

Attn: Grace Profile Image

How do you approach creating engaging content specifically tailored to TikTok's audience?

I approach creating engaging content for TikTok by focusing on authenticity, creativity, and understanding trends. First, I immerse myself in the platform to identify popular sounds, challenges, and formats that resonate with the audience. This helps me stay relevant and ensures my content aligns with current trends. I also focus on storytelling, aiming to capture attention within the first few seconds, since TikTok’s audience thrives on quick, captivating content. Whether through humor, educational snippets, or relatable moments, I tailor the message to be concise and engaging. Finally, I prioritize authenticity—TikTok users connect best with content that feels genuine and personal. By maintaining a conversational tone and embracing an aesthetic that fits the brand’s identity, I create content that feels both relatable and shareable.

Also when I make TikTok's they are private or shared on my Instagram, instead of posting on the actual TikTok platform.

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