Interview Questions
Attn: Grace
TikTok Brand Manager

Have you ever set up a brand tiktok account? describe your experience
No, I have not. But I believe I could learn and employ my creative skills, my ability to communicate and collaborate on new ideas, to set up and manage a brand TikTok account.
Attn: Grace
TikTok Brand Manager

Can you share a successful TikTok campaign you managed and the key metrics that proved its success?
When I ran for Senior Class President, I made a TikTok to share with my class and encourage people to vote for me. I created the props for the video, got a lot of familiar and popular faces to be in the TikTok. I also recruited my friends to record for me throughout the day, so I could get more content. I also chose a trendy TikTok style video that was popular at the time, and a song I know people will search for. I posted it on my Instagram and asked my friends to repost it for me. I ended up winning the campaign, and I believe social media or TikTok played a big role in spreading the word and appealing to my campaign.
Attn: Grace
TikTok Brand Manager

How do you approach creating engaging content specifically tailored to TikTok's audience?
I approach creating engaging content for TikTok by focusing on authenticity, creativity, and understanding trends. First, I immerse myself in the platform to identify popular sounds, challenges, and formats that resonate with the audience. This helps me stay relevant and ensures my content aligns with current trends. I also focus on storytelling, aiming to capture attention within the first few seconds, since TikTok’s audience thrives on quick, captivating content. Whether through humor, educational snippets, or relatable moments, I tailor the message to be concise and engaging. Finally, I prioritize authenticity—TikTok users connect best with content that feels genuine and personal. By maintaining a conversational tone and embracing an aesthetic that fits the brand’s identity, I create content that feels both relatable and shareable.
Also when I make TikTok's they are private or shared on my Instagram, instead of posting on the actual TikTok platform.