When I describe a scent for viewers, I’d focus on making it something they can picture or feel. I’d break it down into layers like, the top notes you smell first, the heart that sticks around, and the base that lingers. I’d use everyday comparisons, like saying it smells like fresh cut grass, warm vanilla, or a hint of citrus, so people can immediately imagine it.

I’d focus on platforms where people actually engage with content rather than just scroll past. TikTok and Instagram are huge for this—they let you show products in a fun, real way, through short videos, reels, or stories.

I’d focus on keeping it real and relatable. People don’t just want ads, they want stuff that connects to their life. I’d start by knowing exactly who the audience is and what they care about, then build content that speaks directly to that. Storytelling is key to showing the product in real situations, not just staged photos. Behind-the-scenes stuff, customer experiences, or quick tips using the product always grabs attention.