I’d prioritize Facebook and Instagram because they’re highly visual platforms that allow property managers to showcase listings, community highlights, and client testimonials in an engaging way. Facebook is strong for targeting local communities and running ads with precise location-based targeting, while Instagram helps build brand awareness through reels and stories that highlight lifestyle and property features. These platforms also support messaging, making it easy for potential clients to inquire directly.

I would first analyze the current content and audience insights to see what isn’t resonating. From there, I’d test more interactive formats like polls, Q&As, reels, and user-generated content to spark conversations. I’d also optimize posting times based on when the audience is most active and use clear CTAs to encourage comments and shares. Finally, I’d engage directly by responding to comments and DMs, building community rather than just broadcasting content.

The most effective strategies I have used to increase follower engagement center on creating content that feels interactive, personalized, and community-driven. I have found that asking questions, running polls, and sharing quick actionable insights consistently spark conversations because they invite participation rather than just broadcasting information. Visual storytelling, especially through short-form video or simple graphics, also performs strongly because it makes complex ideas more approachable and shareable. Beyond the content itself, real engagement comes from being active in the comments, replying quickly, and joining trending discussions so the account feels like a person rather than a brand. Finally, I always track engagement metrics and experiment with posting times, formats, and topics to identify what resonates most, then double down on those patterns. This mix of interactive content, authentic interaction, and data-driven iteration has proven to build not just higher engagement rates but also stronger loyalty among followers.