I would use tools like Google Analytics, HubSpot, and native social media insights to track reach, engagement, and conversions. For creators, I’d monitor performance through dashboards in platforms like Instagram, TikTok, and YouTube Studio, then use that data to see what resonates most. At Sheridan Marketing Society, I used HubSpot and Power BI to track recruitment and campaign performance, which helped me quickly identify what worked and adjust strategies for better results.

I would engage creators by building genuine relationships and showing them how BLACKBOX AI can add value to their work. For example, I would collaborate with student influencers, tech creators, and developer communities, giving them early access to features and the freedom to share their experiences in their own voice. I would also track which types of content drive the most engagement and use those insights to guide future campaigns. In the Sheridan Marketing Society, I worked closely with finance, marketing, recruitment, and events teams, which taught me how to bring different people together toward one vision.

I use project management tools like Trello, Notion, and Jira to organize tasks, set deadlines, and monitor progress. For communication, I rely on Microsoft Teams to ensure updates are clear and timely. In the Sheridan Marketing Society, I also used HubSpot CRM and shared Excel trackers to follow progress across finance, marketing, recruitment, and events, which kept everyone aligned and accountable.