Interview Questions
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
I liked the Glossier campaign featuring the WNBA. I particularly resonated with the goal to de-stigmatize the ideas surrounding beauty and women athletes. As a former high-performing athlete myself, I felt inspired to see these women being authentic and beautifully themselves. Female athletes are often masculinized and not seen as as "feminine" or "pretty," as I did at times, but this campaign switched the narrative. I will always remember it for its impact on me at the time.