Yes

I would say I approach it the same way a DJ does while performing. I don't focus on just playing what's popular, but figuring out how to remix it so it fits my vibe. I treat platforms like TikTok and Instagram not just as content hubs, but as living focus groups since it's easy to see what content is getting the most engagement. I follow creators and analysts who are great at spotting shifts early, but I also pay attention to the why behind a trend. Why it's popular. Why it's gaining traction. Why people are so into it.

I approach creating content for a diverse audience with a mix of deep listening, lived empathy, and intentional storytelling. While creating the content I keep in mind that diversity isn’t just a box to check on a form but, it’s the real world. People come from so many walks of life, and I want my content to make them feel seen, not spoken over. I love to follow voices across different cultures, age groups, abilities, and identities. I do this not just to “stay aware,” but to learn how others express themselves, what they care about, and what they’re tired of seeing. I believe content resonates most when it’s rooted in humanity. This is why every piece of content I try to create spreads positivity, kindness, and builds a community that people want to associate themselves with!