I’d approach student outreach in a way that feels authentic, peer-driven, and integrated into campus life. Students respond best to things that feel for them and by them, so I’d focus on building genuine excitement rather than just promoting. I’d start by identifying key student communities, Greek life, athletic teams, business clubs, cultural orgs, and on-campus housing groups, and connect directly with their leaders to collaborate or present during meetings. That helps tap into existing networks quickly. On top of that, I’d use social media outreach, posting engaging content on campus-centered pages, and creating short, relatable videos or showing how Uber One fits into student life. I’d also pair digital outreach with in-person engagement: setting up pop-ups at high-traffic spots using QR codes so students can sign up instantly. My overall goal would be to make Uber One feel like a must-have student hack rather than just another promo.

I am involved in USC REACH, USC Marshall Entertainment Association, USC Black Business Student Organization, and USC Black Student Assembly.

To drive Uber One sign-ups, I’d focus on creating fun, engaging moments that highlight how convenient and affordable Uber is for students. I’d host events in a high-traffic campus areas where students can scan a QR code to sign up for Uber One on the spot. I’d also partner with popular campus orgs and student influencers (Greek life, athletic teams, business clubs, etc.) to co-host mini activations or share posts about Uber One benefits (discounted rides + free delivery). On social media, I’d post UGC-style content showing real student scenarios, like splitting Uber rides to class or ordering late-night food, tagged with a catchy call to action like “Join Uber One and save every time you move.”