I stay current with video content trends by actively engaging with platforms like TikTok, Instagram Reels, and YouTube Shorts daily, paying close attention to trending audios, editing styles, and viral formats. I also experiment with trends myself, adapting them to fit a brand’s unique voice, so I can quickly understand what resonates and how to make content both timely and original.

Two big moments on campus that Bumble BFF should be part of this year are USC vs. UCLA Conquest Week and SpringFest.

Conquest is one of USC’s most spirited traditions, leading up to the UCLA rivalry game. This year the game with be held at the LA Memorial Coliseum, which is home to the USC Trojans. It brings the entire campus together, making it the perfect opportunity for Bumble BFF to host a friendship-focused pre-event, like a “Find Your Game Day BFF” hangout or merch giveaway to connect students before the big game.

SpringFest is USC’s biggest music festival and a prime social moment where Bumble BFF can shine. Hosting a pre-festival meet-up or a “BFF Lounge” activation would be a great way to bring people together in a fun, high-energy setting while promoting the app and brand values.

As a Bumble BFF Community Lead, I would promote Bumble’s values of kindness, connection, and empowerment by creating inclusive, welcoming spaces for students to genuinely connect. I’d plan fun and purposeful events, like themed hangouts, wellness walks, or coffee meetups, that encourage meaningful friendships outside of class. Through social media, I’d share authentic content that reflects real experiences with Bumble BFF, while also partnering with local spots students already love to make Bumble feel even more a part of campus life. My goal would be to normalize making new friends and show how Bumble BFF can make that easier and more fun.