I would engage an audience to try Barebells by making the experience fun, social, and easy to say yes to. On campus, I’d focus on high-traffic, high-energy moments like club meetings, workout sessions, Greek life events, and study breaks where students are already looking for a quick snack. I’d pair sampling with quick, low-pressure interactions, asking students about their workouts, classes, or protein goals, and encourage real-time reactions so trying Barebells feels interactive rather than transactional. Creating mini moments like taste-test challenges or “favorite flavor” polls would naturally spark curiosity and word-of-mouth. On social, I’d use short-form content like TikToks and Reels that show Barebells fitting into real college routines, grabbing one between classes, post-workout fuel, or late-night study snacks. I’d also use Instagram Stories to run polls, quizzes, and Q&As to get followers involved and drive interest before and after sampling moments. By keeping everything authentic, community-driven, and centered around how students actually live, I’d make Barebells feel approachable, relatable, and worth trying.

I would be a great fit as a Barebells Brand Ambassador because I genuinely live the lifestyle the brand represents. I’m always balancing classes, extracurriculars, workouts, and a busy social schedule, so having a convenient, high-protein option like Barebells is already part of how I stay energized throughout the day. I’m naturally the friend who keeps protein bars in my bag and shares them with others, which makes introducing Barebells to new people feel authentic rather than forced. In addition, I’m highly involved on campus and comfortable taking on leadership roles, organizing events, and bringing people together. I enjoy building community and know how to create moments that get students excited, whether that’s through sampling at events, collaborating with clubs, or hosting activations that feel fun and organic. With experience creating engaging social content, I’m confident in my ability to tell the Barebells story in a way that resonates with college students, both online and in person. Overall, I bring authenticity, reliability, and enthusiasm, and I’m excited to help make Barebells a staple in student life.

Each month, I would focus on making Vita Coco feel like a natural part of everyday campus life by integrating it seamlessly into both in-person experiences and social content. On social, I would create TikTok and Instagram Reels centered around real college routines, such as day-in-the-life videos, GRWM content before practices or events, post-workout recovery, study sessions, and game days. I’d also share in-feed posts featuring clean lifestyle photos or short videos of Vita Coco in authentic campus settings like the gym, library, tailgates, or hanging out with friends. Instagram Stories would be used to highlight behind-the-scenes moments from sampling days, quick hydration check-ins, polls, taste tests, and event recaps, as well as collaborations with other student creators or athletes to expand reach and show Vita Coco across different parts of campus culture. On campus, I would activate Vita Coco through high-impact, community-driven touch points where students naturally gather. This would include sampling with athletic teams and intramural sports after practices or games, partnering with Greek life during chapter meetings, philanthropy events, and recruitment weeks, and working with student clubs such as wellness, cultural, and creative organizations. I would also prioritize major campus events like club fairs, tailgates, game days, and stress-relief weeks during midterms and finals. By combining consistent, relatable social content with visible, high-energy on-campus activations, I would help Vita Coco feel authentic, accessible, and embedded in student life each month.