J
She/Her/Hers
Jasmine
I'm a business major at Western University, hoping to pursue an HBA at Ivey Business School in my 3rd and 4th year. In my spare time, I love to create – be it graphic design, crocheting, or baking!
I'm a business major at Western University, hoping to pursue an HBA at Ivey Business School in my 3rd and 4th year. In my spare time, I love to create – be it graphic design, crocheting, or baking!
About Me
Western University
Western University
Toronto, ON, Canada
Skills
Communication
Graphic design
Writing
Interests
Graphic design
Social media
Advertising
Interview Questions
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Assuming a fully in-person return to campus for Fall 2023, I would designate a majority of Poparazzi's resources for investing in interactive social media campaigns. As a student myself, I find that I learn the most about nearby opportunities through Instagram and TikTok! Integrating a combination of digital and in-person activities could be interesting and raise student engagement (i.e. giveaways, reposting pictures of students at events, etc.).
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
The casualness of it all! The app, Poparazzi, capitalizes on the decreasing glamourization of social media. As younger generations begin to post more frequently with less edited, more authentic photos, Poparazzi's de-sensationalization of photo-taking is perfect for today's youth.