On-campus, I would host pop-ups during high traffic times in our student center. I'd also encourage students to post a quick reaction on social media, to vote on their favorite, or just simply follow Colourpop and check out their products.

Off campus, I'd go to high-traffic public areas, like a park, and encourage people, who love makeup or want to give makeup a try, to try Colourpop and give them a sample. I'd also ask if their comfortable on being social media and also turn the moment into content.

I'd engage my audience with Colourpop by doing quick GRWM videos, shade try-ons, makeup tutorials, and how certain products can fit for everyday looks. I'd also encourage any products that Colourpop may have discounted or on sale.

I love Colourpop's eyeshadow, especially their 9-pan palettes. I love how pigmented they are and how long it actually stays.