I’d make Saint James Tea visible and familiar by showing up consistently at campus events and sharing authentic content that builds trust and recognition.

I’d encourage purchases by sharing content that highlights the ease of buying on Amazon and the value of supporting local stores, using links, tags, and in store shoutouts to make buying feel natural and convenient.

I’d introduce Saint James to campus by creating fun, culture forward experiences for like pop up events or collaborations with student org events that mix music, conversation, and the brand’s story rather than feeling like a typical promo. I’m involved in Freshman Leadership Council, the Genesis Mentoring Program, the Humanities & Social Sciences Residential College, and BSU, so I’m already connected to spaces where authentic, community driven engagement really works.