YES — very tapped in.

I’m not just involved on campus, I’m actively embedded in the communities where student attention and trends actually move. Through leadership roles in Business Impact Group and Her Campus, I’ve led campaigns and events that directly engage hundreds of students, and I’m constantly working across orgs, social circles, and collaborations that span both academic and lifestyle communities. I’ve also worked within UW’s Office of Minority Affairs & Diversity (OMAD)—one of the largest programs on campus—as both a student ambassador and administrative assistant, where I’ve engaged 10,000+ students through outreach, events, and direct communication.

Beyond that, I have direct access to high-impact groups like sororities, business orgs, and creator communities, which means I don’t just rely on posting—I can activate real networks quickly. And on the digital side, my TikTok account (@studyeatsleep) focused on academic lifestyle content for Gen Z students that specifically focuses on being a student at UofWa (and connecting with the UW community through my account), allows me to amplify what’s happening on campus and turn it into something people want to be part of.

So when it comes to being “tapped in”—I’m not on the outside trying to get attention. I’m already in the rooms, group chats, and communities where things spread!!

A strong example is my current role as a brand ambassador for ThingsBook, a social platform targeting Gen Z students interested in academic productivity and digital organization—very similar to Class Rewards’ audience.

Within my first 10 days, I’ve already driven engagement from 300+ students by combining short-form content, direct outreach, and peer-to-peer promotion. Rather than positioning it as just another app, I focused on integrating it into the “student lifestyle” my audience already values, which significantly increased curiosity and intent to download.

What differentiates my approach is how I convert that interest into real adoption. I’ve built a structured campus activation strategy by partnering with highly engaged communities like UW Alpha Phi, Business Impact Group, and Her Campus. Through these collaborations, I’m organizing targeted events designed to drive 100+ on-the-spot downloads by leveraging social environments where students are already engaged and influenced by their peers.

In addition to this, my experience as PR and Marketing Director at Her Campus has proven my ability to execute at scale. I’ve led branded campaigns for companies like L’Oréal and Valentino, helping drive engagement across 1,000+ students and contributing to over 300% readership growth and 40% membership growth.

Across both experiences (among my other experiences mentioned in my resume), I’ve consistently shown that I can do more than generate awareness—I create momentum and social proof that turns into real user adoption. That’s the same approach I would bring to Class Rewards: combining content, community, and in-person activation to make the platform feel like something students don’t want to miss out on.

I would get my peers excited about Class Rewards by turning it into something that feels aspirational, social, and seamlessly integrated into student life, without them feeling like this is just "another app".

As a content creator on TikTok (@studyeatsleep), I focus on romanticizing academia through study routines, productivity, and lifestyle content that resonates with Gen Z students. I would naturally incorporate Class Rewards into this content by showing how it enhances everyday moments—like “POV: you went to class and now you’re getting free coffee” or “a day in my life as a student earning rewards just for showing up.” This makes the platform feel both desirable and immediately valuable.

What also makes my approach especially effective is that it extends beyond content. I’m highly involved in the University of Washington Foster school of Business through clubs, organizations, and leadership roles, which has allowed me to build a strong, in-person network of students who are directly in Class Rewards’ target demographic, and naturally like to get involved in opportunities that are associated with the organizations I am in. This gives me the ability to drive adoption both digitally and on campus. In addition to reaching my audience of nearly 2,000 followers who engage with aspirational study and college lifestyle content, I would activate my real-life network by:

Partnering with student organizations to run reward-based challenges (ex: attend class consistently → redeem rewards together)

Leveraging peer-to-peer momentum so adoption feels social and organic Showcasing real student wins (free food, perks) to make the value tangible

I would also create high-energy, low-friction campus activations, like quick pop-ups or study break events where students can instantly sign up and experience the benefits.

Overall, my goal is to position Class Rewards as a lifestyle upgrade—something that enhances the student experience both online and in real life. By combining content, community, and direct campus access, I can help drive not just awareness, but meaningful and lasting adoption.