I am involved in several organizations that connect closely with the Gen-Z student audience that ThingsBook serves. At UW Her Campus Magazine, I serve as the PR and Marketing Director, where I manage brand partnerships with companies such as Hero Cosmetics, L’Oréal, and Valentino. The magazine creates lifestyle and academic-focused content for female Gen-Z college students, sharing tips on productivity, student life, and personal development. Because the platform is built around helping students succeed and stay organized in college, it naturally aligns with tools like ThingsBook that support academic organization and high-achieving student routines.

I am also a Project Manager in the UW Business Impact Group, a competitive business consulting organization made up of highly motivated and academically driven students. In this role, I lead teams working on consulting-style projects, which requires strong organization, collaboration, and time management—skills that many ambitious students are actively trying to improve.

Additionally, I work as a Marketing and Communications Assistant for the Consulting and Business Development Center, where I help promote career and academic development opportunities to undergraduate students. Through this role, I regularly engage with students who are focused on improving their academic performance, professional development, and overall productivity. Together, these organizations place me within communities of students who are highly engaged in academics and personal growth, making them closely aligned with the type of audience that would benefit from and be interested in using ThingsBook.

I have 1618 followers.

Here is my Tik Tok!: https://www.tiktok.com/@studyeatsleep?lang=en

One way I would promote ThingsBook to a new audience is by integrating it into the type of content my audience already engages with relatable and motivational lifestyle content centered around academics and productivity. On my TikTok account (@studyeatsleep), I create “day in my life” and “study with me” videos that highlight the routines behind staying organized, motivated, and consistent as a student. This content resonates strongly with my audience because it reflects the real challenges students face while also providing motivation to stay productive. Across six videos using this format, I have generated over 1.5 million views, which demonstrates how well relatable academic lifestyle content performs with Gen-Z students. Because my audience already looks to my content for study motivation and organization strategies, ThingsBook fits naturally into the routines I share rather than feeling like a traditional advertisement. For example, I could create a “realistic day in the life of a high-achieving student” video where I show how I plan my assignments and deadlines in ThingsBook before starting my day. I could also incorporate the app into my “study with me” timelapse content, briefly showing how I organize tasks in ThingsBook before beginning a focused study session and checking them off afterward. Another strong format would be a “how I stay organized as a busy student” video that begins with the relatable feeling of being overwhelmed with assignments and then introduces ThingsBook as the system that simplifies planning and organization.

As a marketing student, I think this approach works because it leverages relatability and motivation to build trust with viewers while demonstrating the product solving a real problem students experience. By embedding ThingsBook within content formats that have already proven to drive engagement, the app becomes associated with the productive, high-achieving lifestyle my audience aspires to. This makes the transition from viewer to user feel natural and increases the likelihood that students will download the app through the link in my bio.