I prefer TikTok for product promotion because it allows brands to connect with audiences in a highly authentic and creative way. TikTok’s short form video format makes it easy to showcase products in real life settings, tell a story, and quickly capture attention through trends, sounds, and relatable moments. The platform also encourages discovery, meaning content can reach new audiences even without a large following, which is especially powerful for retail brands. TikTok allows for genuine engagement through comments and shares, making it easier to build trust, test different content styles, and adjust strategy based on what resonates most with viewers.

I would create content that stands out by focusing on how the product fits into real, everyday moments rather than just showcasing the item itself. By highlighting the feeling the wax melts create such as comfort, calm, and elevated living I can tell a lifestyle story that feels aspirational but still accessible. I would tailor content to each platform using short engaging videos and clean visuals that feel natural to the audience while keeping sustainability messaging subtle and authentic. By paying close attention to engagement and audience feedback I can continuously refine the content to ensure it feels relatable, high quality, and aligned with both the brand’s values and retail goals.

I engage audiences on TikTok by creating content that feels real, relatable, and conversational rather than overly scripted. I focus on strong hooks that reflect everyday experiences, then talk to the camera the way I would to a friend by haring honest reactions, routines, or quick explanations that add value. I also pay close attention to pacing, captions, and trending formats to keep viewers watching, while responding to comments and encouraging interaction to build trust. When content feels genuine and useful, people are more likely to engage, save, and share it.