I start by studying the brand’s existing content—everything from visuals and color palette to tone of voice and messaging. For a brand like Ellis Brooklyn, that means leaning into minimal, elevated visuals and a clean, modern feel while highlighting the sensory experience of the product. I make sure my content reflects the brand’s values—like sustainability, wellness, and conscious luxury—while still incorporating my personal touch so it feels authentic and on-brand.

Not yet—I’m currently growing my audience and am close to reaching that milestone. I’m focused on creating consistent, high-quality content and building strong engagement with my community. TikTok: @jasminesimxne Instagram: @jasminesimxne

I’d create a quick “Back to College Essentials” video showing how the Zulu Powerfill Water Bottle fits into my daily routine—like packing it for class, using it at the gym, and during study sessions. I’d highlight its sleek design, durability, and ease of finding it at Walmart.com with a hook like: “The one college essential you didn’t know you needed ” to grab attention and drive engagement.