To increase viewership and engagement during TikTok Live sessions, I would implement a multi-layered strategy focused on pre-live hype, real-time interaction, and post-live retention: Pre-Live Build-Up: Use countdown posts, stories, and pinned videos to tease upcoming live topics. Collaborate with wellness creators or micro-influencers who align with the brand’s mission to cross-promote. Schedule Lives consistently (e.g., every Wednesday at 7PM) so audiences know when to tune in. Interactive Live Structure: Start with a 30–60 second hook to immediately engage viewers. Incorporate live Q&A, polls, duets, and comment shoutouts to make sessions participatory. Feature guest experts, patient stories, or even guided practices (like 3-minute breathing techniques) to boost authenticity and value. Community-Centered Content: Focus on topics that resonate emotionally—e.g., managing anxiety, holistic healing routines, “What doctors don’t always tell you.” Encourage viewer input for next live topics to build loyalty. Post-Live Repurposing: Edit the best 30–60 second clips and repost as reels, shorts, and TikToks with strong hooks and CTAs. Analyze metrics (avg. watch time, replays, comment rate) to continually refine format. Overall, my approach combines data, storytelling, and human connection—exactly what I believe aligns with Living Beyond Medicine’s values.

Yes, I’ve hosted and managed TikTok Live sessions for a small wellness brand I previously worked with. While it wasn’t a large-scale company, the experience gave me deep, hands-on involvement in every part of the live content process—from planning engaging topics and setting up live stream formats to interacting with viewers in real time. We focused on community-based content like “Ask the Expert” health Q&As, mini product demos, and motivational wellness talks. I tracked performance using TikTok analytics, tested different times and formats, and adjusted strategy based on viewer retention and interaction rates. This practical experience taught me how to create meaningful, engaging live sessions—something I’m excited to scale up with a mission-driven brand like Living Beyond Medicine.

First, I define success based on what the account is meant to do. For example: Account TypeSuccess MetricBrand awarenessReach, Impressions, Follower growthEngagement-basedComments, Shares, Saves, LikesSales or leadsClick-throughs, Conversions, Landing page hitsCommunity buildingDMs, Discord joins, UGC contentCreator/influencerWatch time, Trending content, Sponsorship DMs 2. Core Metrics I Track Weekly: 📈 Growth Metrics Follower gain/loss Reach & Impressions (are we expanding reach?) 💬 Engagement Metrics Engagement rate (ER = total interactions ÷ reach) Saves & shares (signals of deeper interest) Comment quality (not just emojis, but meaningful replies) 🎯 Goal-Specific Metrics Link clicks / website taps Email signups or DM triggers Video view duration (especially on TikTok/Reels) Measuring Progress = Analytics Cycles Every 7 days: I review what performed best and why I adjust post timing, hashtags, or formats I mark trends: “Is this style of video doing better?” (e.g., eerie glitch teasers > talking-head videos) I often use tools like: Instagram Insights / TikTok Analytics Notion + Google Sheets to track weekly % change Optional: Later / Metricool / Buffer for reporting