Since the company provides the content, I’d focus on maximizing its reach and interaction. I’d use strategic posting times, trending sounds or hashtags when appropriate, and actively engage with followers through comments and responses. I’d also monitor analytics to see what’s performing best and adjust the posting strategy to keep growing engagement over time.

As a TikTok account manager, I’d handle negative comments by first checking if they’re helpful or just harmful. If it’s useful feedback, I’d respond politely to show we value our audience. If it’s offensive or breaks guidelines, I’d remove it to protect the brand. Overall, my goal is to keep a positive space and use feedback to improve our content.