Interview Questions
PURE Property Management
Social Media Marketing Associate

Which social media platform do you think best suits property management marketing and why?
For property management marketing, Facebook and Instagram are the best platforms. Facebook works well for community building, targeted ads, and sharing detailed property info, while Instagram is ideal for showcasing high-quality photos, videos, and reels that highlight properties in a visually appealing way. Together, they allow you to reach both local audiences and potential clients through engaging content, stories, and ads. LinkedIn can also be valuable if the focus is on networking with real estate investors or business partnerships.
PURE Property Management
Social Media Marketing Associate

How would you increase engagement on a social media page with low interaction?
To increase engagement on a low-interaction page, start by posting high-quality, eye-catching content in formats that perform well, like short videos, carousels, and interactive stories. Use captions that invite conversation, asking open-ended questions and adding clear calls-to-action. Stay consistent with posting at peak times, and engage back by responding to comments, DMs, and even interacting with followers’ content. Collaborations, giveaways, or user-generated content can also boost visibility and interaction. Finally, track insights to see what resonates most and adjust your strategy based on real audience behavior.