I primarily create content on TikTok and Instagram. I enjoy creating authentic, relatable content that feels natural to each platform, whether it's trend-driven videos, lifestyle content, product reviews, or day-in-the-life style posts. I stay up to date with social media trends and focus on creating content that feels genuine while still showcasing the brand in an engaging way.

As a college student in Miami, I'd focus on making the event fun, social, and interactive. I'd hand out samples, talk with students about the product, and create opportunities for them to share it on social media. Since Miami is so hot, I'd highlight how refreshing the popsicles are and connect them to things students already love, like beach days, workout classes, studying outside, and hanging out with friends. I'd also use giveaways, games, and photo opportunities to get students excited and encourage them to spread the word both on campus and online.

Phi Sigma Sigma