What I love about ColourPop is the endless opportunity to express creativity with their products. Growing up with two older sisters and seeing them use ColourPop , I've always been drawn to the bold, eye-catching looks they were able to create with their products. I also value how the brand is able to market makeup and experimenting with it as a fun, exciting experience where you are free to color outside of the lines. ColourPop shows that makeup doesn't need to be perfection and that iconic looks can be created through artistic self-expression.