One successful activation I coordinated was for SCADFit’s outdoor yoga and Zumba classes designed for aspiring high school graduates joining the SCAD community through the Rising Star program. My role as the University Recreation Promotions Assistant involved creating a welcoming environment for the students to get excited about the fitness opportunities on campus. I worked on the social media side, filming content and designing graphics to promote the event. Through strategic messaging and engaging visuals, I helped foster a sense of community, making the event feel accessible and fun. The initiative was successful in encouraging participation and sparking enthusiasm among the incoming students.

Building authentic relationships with influencers in the wellness and fitness community starts with transparency. I believe in being open, honest, and genuine from the get-go. Whether it's about expectations, deliverables, or the goals of a campaign, I make sure there’s clear communication every step of the way. I take the time to understand their values and mission, ensuring that any partnership feels aligned and authentic. By building trust through transparency, I foster long-term relationships that feel real and beneficial for everyone involved.

I'm a part of the Advertising Club at SCAD (Atlanta) as well as the Asian Student Association.