Interview Questions
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
What strategies would you use to generate buzz for a vegan beauty brand?
I would start by explaining what a began beauty brand is and why it is better for us and the earth. I would then show how the product works, the effects it has on my skin, and the ingredients to really drive the poin.
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
How do you engage an online community around a product launch?
The first thing that I would do is make people feel involved. I start by creating interactive content that pulls people in and gets potential customers interested. Then I make sure to be authentic and community-driven so that I can turn my supporters into excited buyers and brand advocates showing exactly why they need the product.



