At Cougar Mall at the College of Charleston, the social scene feels like the campus’s heartbeat—it’s where everyone naturally crosses paths. On sunny days, you’ll find students lounging at the tables, grabbing coffee between classes, and catching up with friends while music drifts from nearby events. It’s a mix of quick chats, club promotions, and spontaneous hangouts, so even if you’re just passing through, you’re bound to run into someone you know. The vibe is relaxed but energetic, making it the perfect spot to people-watch, network, or just soak in the campus atmosphere.

Since I use TikTok the most to share personal stories, I would focus on creating content that feels casual, relatable, and in-the-moment rather than overly polished. TikTok’s audience values authenticity, so I would lean into storytime videos, POV clips, and trends that allow The Long Drink Company to naturally fit into the narrative—almost like it’s part of the background of the experience rather than the main subject. I’d use popular sounds, behind-the-scenes moments, and quick, candid filming styles to make the brand feel approachable and fun. By engaging with the community through stitches, duets, and responses to fan content, I could create a conversational feel that encourages interaction while subtly keeping the drink connected to memorable moments.

Showcase the drink as part of genuine experiences—lake days, BBQs, tailgates—where it naturally fits into the scene, instead of being the sole focus. Lean into its Finnish heritage by sharing short, conversational stories and fun facts that feel like something a friend would tell you. Feature real customers, micro-influencers, and user-generated content to highlight authentic enjoyment, and build ongoing inside jokes or running themes your audience can connect with. Use platform-native styles—quick TikToks, candid Instagram carousels, casual Stories—to blend seamlessly into followers’ feeds, and let the community guide the conversation through challenges, polls, and reposted fan content. This approach makes the brand feel like part of a lifestyle, not just a product.