I describe a scent for my viewers by making it feel vivid, emotional, and easy to imagine. Since they can’t smell it through the screen, I use words and imagery that help them feel the scent instead. I start by breaking down the scent notes in a simple, relatable way, explaining what they actually smell like rather than using overly technical terms. I compare the scent to familiar experiences, like freshly washed linen, a warm vanilla dessert, a bouquet of flowers, or a cozy evening at home. I focus on the mood and feeling the scent creates. I explain whether it feels soft, fresh, romantic, clean, cozy, bold, or luxurious, and I describe when and where someone would want to wear or use it. I also talk about how the scent develops over time—what you notice first, what lingers, and how it settles on the skin or in a space—so viewers understand the full experience. I connect the scent to a lifestyle or personality, helping viewers imagine who the scent is for and how it fits into their daily routine. My goal is to make the scent feel personal, memorable, and irresistible, even without smelling it.

I prefer TikTok because it allows me to be creative and authentic. I use short-form videos to show products in real-life situations, follow trends, and create relatable content that feels natural rather than overly promotional. TikTok is great for reaching new audiences quickly and driving organic engagement.

I create content that stands out for a retail brand by first understanding the brand’s identity and the audience it’s speaking to. I take time to learn the brand voice, values, and customer needs so the content feels intentional and authentic.