Interview Questions
SkinnyDipped
Retail Focused UGC

Do you live near a walmart?
No, I don’t currently live near a Walmart.
SkinnyDipped
Retail Focused UGC

How do you hook viewers in the first 3 seconds of a retail video?
I hook viewers in the first 3 seconds by leading with immediate relevance or curiosity, not context. Instead of starting in the aisle, I open with a bold, shopper-focused hook like: “If you shop here, you need to see this.” “I found this at [retailer name] and had to try it.” “Stop buying this until you see this option.” Visually, I pair that hook with a clear retail cue—the store entrance, shopping cart POV, or the shelf itself—so viewers instantly understand this is something they can buy right now.
SkinnyDipped
Retail Focused UGC

How would you create engaging retail content ?
I create engaging retail content by combining clarity, authenticity, and story, while always keeping the shopper’s mindset front and center. I focus on clear navigation. I film the journey a real customer would take—entering the store, walking to the correct aisle, and landing on the exact shelf. I call out aisle numbers, nearby brands, and shelf placement so the content removes friction and makes buying feel easy.







