To generate buzz for a vegan beauty brand, I’d focus on highlighting its cruelty-free and eco-friendly values, partnering with authentic vegan influencers, and sharing engaging content like tutorials and behind-the-scenes looks. I’d run giveaways and hashtag challenges to get the community involved, spotlight sustainable packaging, and share educational posts about vegan ingredients. I’d also collaborate with vegan events to reach the right audience directly.

When I engage an online community for a product launch, I start by teasing the product early with sneak peeks and behind-the-scenes content. I use multiple channels and encourage participation through polls, questions, and contests. I respond quickly to feedback to make the community feel heard. On launch day, I host live events like Q&As or demos to build excitement. Afterward, I keep momentum by sharing user content and updates. The key is creating anticipation and making the community feel involved throughout the process.

I’m most confident using Adobe Premiere Pro and Final Cut Pro because they give me a lot of control and flexibility for both quick edits and more detailed work. For faster, social media-focused videos, I like using CapCut and InShot since they’re easy to use on my phone and perfect for adding trendy effects and subtitles. I also use Canva when I need to create simple motion graphics or thumbnails. Ultimately, I pick the tool that fits the project and platform best.