I would start by identifying wellness influencers and brands that align with OWL’s values , such as gut health, clean ingredients, and mindful living , using Instagram, TikTok, and affiliate platforms. I’d look for creators with authentic engagement and a focus on holistic health, then craft personalized outreach messages that highlight shared values and suggest ways to collaborate. I’d also keep track of communication in a simple system to stay organized and follow up professionally.

While I haven’t worked specifically in social media marketing before, I have experience in content creation and copywriting through freelance projects, where I learned how to write engaging, clear, and brand-aligned content. I'm familiar with platforms like Instagram and TikTok from both a user and content-planning perspective, and I'm excited to apply my creativity, research skills, and writing background to social media content that inspires and connects with OWL’s audience.