I don’t currently have 5K followers on Instagram or TikTok, but I do have experience growing audiences and creating content. I worked as a marketing intern at a Korean skincare company, Bemused Korea, where I created social media content for platforms like TikTok and Instagram. I produced videos and posts featuring products such as sunscreen, lotion, snail serum, and body wash, and through that experience I learned how to connect with audiences, highlight product benefits, and build engagement. I’m confident I can bring those skills to creating content for Vanicream. I have a new tiktok account that I'm currently growing. https://www.tiktok.com/@james_tran4?is_from_webapp=1&sender_device=pc

I want to create content for Vanicream because skincare has been an important part of my own life. I have struggled with acne and sensitive skin, and for a long time I felt uncomfortable even talking about it. Skincare often gets seen as something meant only for women, and as a male who needed it, I sometimes felt out of place or even ashamed for using products that actually helped me feel better. Over time I realized how important it is to challenge that stereotype. Taking care of your skin is not about gender, it is about health, confidence, and feeling good in your own body. Vanicream feels like the right brand for me because it is made for people with sensitive skin. The products are simple, effective, and trustworthy, which is exactly what I look for. I see Vanicream as a brand that really understands the challenges people go through when they have skin concerns, and that is a message I want to help share. By creating content, I hope to show how Vanicream can make a difference for people like me and also encourage more people to feel comfortable taking care of themselves. Whether someone is struggling with acne, sensitivity, or just wants products that work without the extra fuss, I want them to see skincare as something that belongs to everyone.

I am actively involved in a range of cultural, academic, and professional organizations at Penn. I work with the Pan-Asian American Community House (PAACH) and am a former Vice President of the Vietnamese Students’ Association. I am also a member of Wharton Undergraduates in Public Policy and the Marketing Undergraduate Student Establishment (MUSE). Beyond that, I contribute to student publications such as The Daily Pennsylvanian and Penn Appétit, and I am engaged with community-based groups like Penn Seven Eight (a first-generation, low-income Asian student organization) and Reach at Penn.