Through my involvement in campus projects and committees, I’ve gained experience promoting events and initiatives using social media, word-of-mouth, and peer networking. I also worked on my robotics projects where I pitched ideas, attracted participation, and built awareness, which sharpened my skills in communication, persuasion, and audience engagement.

I would start by identifying the brand’s target audience on campus and tailor a strategy around their interests. I’d use a mix of social media campaigns, engaging content, and campus influencers to create buzz. On-ground, I’d organize interactive events, giveaways, or product demos to build excitement and encourage word-of-mouth. By combining digital presence with face-to-face engagement, I’d ensure the brand gains strong visibility and trust among students.

During a group project, a teammate who acted like a client was unhappy with our progress and became very critical. My task was to calm the situation and keep the project on track. I listened carefully to their concerns, acknowledged their frustrations, and then clearly explained our plan and timelines. After that, I shared regular updates, which rebuilt trust and ensured the work was completed successfully.