Launching a new app on a college campus can involve several strategies: Partner with student organizations: Reach out to student organizations that align with the app's purpose and offer to sponsor events, provide giveaways, or host informational sessions. Utilize social media: Use social media platforms, such as Instagram and Snapchat, to create buzz and promote the app. Share visually appealing content and incentivize users to share the app with their followers. Host a launch event: Organize a launch event on campus where students can learn about the app, meet the development team, and enjoy activities or refreshments. Collaborate with influencers: Identify influential students on campus who may be interested in promoting the app and collaborate with them to share the app with their followers. Campus ambassadors: Recruit students to serve as campus ambassadors to promote the app to their peers and offer feedback to improve the user experience.

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One way to connect with COHART's audience through art and strategy on Instagram is to feature user-generated content, highlight featured artists, provide insights into the creative process, use Instagram Stories for exclusive behind-the-scenes glimpses, and leverage shoppable posts to make it easy for followers to purchase art.