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Interview Questions
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How many views is your most viral video? (Estimate)
34 Million Views
My Wellnest Consulting
Social Media Content Manager

How do you define and measure success for a social media account?
I define success by first setting a clear objective, for example brand awareness, lead generation, or community building, then pairing that goal with specific metrics and time frames. At the profile level I track follower quality and growth rate, at the content level I monitor watch time, completion rate, comments, shares, saves, and click-through rate, and at the business level I measure conversion events such as sign-ups or sales attributed through UTM links or pixel data. I review these metrics in weekly dashboards, look for upward trends against benchmarks, and run A / B tests to confirm that each creative tweak, posting time, or paid boost is driving statistically significant lifts toward the stated goal.
My Wellnest Consulting
Social Media Content Manager

Can you walk us through a successful social media campaign you've managed in the past?
I spearheaded Charli D’Amelio’s YouTube growth push, auditing her backlog, tightening thumbnails, adding hook-first openings, launching weekly challenge series, cross-promoting clips on TikTok, and optimizing titles for search, these changes lifted average views from under one million to more than three million per upload and grew the channel by two million subscribers in six months.











