I define success by first setting a clear objective, for example brand awareness, lead generation, or community building, then pairing that goal with specific metrics and time frames. At the profile level I track follower quality and growth rate, at the content level I monitor watch time, completion rate, comments, shares, saves, and click-through rate, and at the business level I measure conversion events such as sign-ups or sales attributed through UTM links or pixel data. I review these metrics in weekly dashboards, look for upward trends against benchmarks, and run A / B tests to confirm that each creative tweak, posting time, or paid boost is driving statistically significant lifts toward the stated goal.

I spearheaded Charli D’Amelio’s YouTube growth push, auditing her backlog, tightening thumbnails, adding hook-first openings, launching weekly challenge series, cross-promoting clips on TikTok, and optimizing titles for search, these changes lifted average views from under one million to more than three million per upload and grew the channel by two million subscribers in six months.

I run a daily loop that starts with scanning TikTok Creative Center, Instagram Trending audio, and YouTube Shorts insights to spot fresh formats and sounds, then I check creator economy newsletters like Future Social and Link in Bio for platform updates, and skim Twitter lists of social analysts for real-time chatter. Each week I pull data from tools such as Social Blade and TubeBuddy to see which hooks, runtimes, and posting times are rising, and I drop the top findings into a shared trend tracker. When building a content plan, I match one or two high-potential trends to the brand’s goals, test them in low-risk clips, and watch retention, shares, and comments at twenty-four hours; winners get refined and folded into the main calendar, while anything underperforms gets cut or retooled.