Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
I would imagine that ButcherBox tends to focus their advertisement campaigns on those who are to busy in their day to frequently go grocery shopping or live in an area where a grocery store is not easily accessible. To market to these segments differently, advertisement campaigns could focus on highlighting how the boxes are delivered with carefully catered meals and ingredient amounts and with quick but tasty meals in mind.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
I would imagine that some ways that visitors can be segmented are age and location demographics as well as how much they are willing to spend on a type of product. Brands can personalize to these demographics in order to create more personalized advertisement campaigns and to better identify what their target audience is.
What are important considerations for you when reviewing a product?
The price and my target audience are the two most important considerations when I review a product