I haven’t worked directly with Uber before, but I regularly use Uber and Uber Eats as a student for both transportation and convenience. I’m very familiar with the brand, its value to students, and how Uber fits into campus life. That firsthand experience makes me confident in authentically promoting Uber One and communicating its benefits to other students.

I’m involved in the Real Estate Club and AI Club at CU Boulder, and I’m also an active member of a fraternity on campus. These organizations give me access to strong peer networks and built-in group communication channels. Between club meetings, fraternity events, and group chats, I have direct reach to large student audiences and can effectively drive turnout and participation for an Uber One Arcade event.

I would host a high-traffic pop-up “Uber One Arcade Night” in a central campus location (such as the UMC or outside the Rec Center) during peak afternoon hours. The event would include a QR code sign-up station linking directly to the Uber One Arcade microsite, quick mini-game competitions with small prizes (gift cards or Uber credits), and a live leaderboard to create competition and social proof.To drive turnout, I would promote the event 3–5 days prior through Instagram stories, group chats, and targeted posts in campus community pages. During the event, I’d create real-time IG stories and short-form video clips to amplify visibility and encourage last-minute participation. The goal would be to maximize foot traffic, create urgency, and convert as many students as possible to try the Uber One Arcade experience.