If I was the marketing manager for Poparazzi, I would focus the majority of my resources on social media and email marketing to most effectively reach students at Loyola Maryland. I would partner with loyola's social media accounts, such as instagram, to promote the app, as well as partnering directly with Loyola students to promote the app on their social media as well. Specifically, I would have students post about the app on their instagram stories, showing the pictures that they've taken of their friends in order to persuade other students to download the app as well. This is effective because it not only reaches the Loyola Maryland student community, but other college students in different locations as well.

I think that creating a series of poparazzi pictures of students on the quad, called "Student Street Style" would excite students about the app. This series would showcase students completing their day-to-day activities in style. This makes it seem relatable to everyone and no group of people is excluded. For example, it could include photos of student athletes in their Loyola gear waiting in line for Starbucks or a group of fashion-forward friends gossiping on their way to class.