I make sure to consistently and thoroughly test products ensuring I can form a positive opinion not just go off of initial reactions. Which also allows me to give a more detailed and beaming review. I also maintain transparency about what works and what doesn't leaving good advice for anyone else.

I consider how well the product works, the fragrance, and the overall experience I got from using the product. How the product feels and lasts throughout the day is so important and it's hard to find products that have longevity. So a product must deliver on it's claims. Packaging also matters because it should match the brand but be attractive to the eye, and easy to access and use.

I don't think it's okay to lie, so I always make sure to highlight something positive about the product and what worked for me. Making sure to highlight little things and include how this could benefit someone else.