I am the presidant of a service group that specializes in providing healthy and convenient food options for endurance athletes. We set a target of selling 1,500 meals at a large Ragnar Relay race. Pre-Race Planning I worked closely with the sales team to analyze historical sales data from similar events and identify peak demand times during the race. We also researched the specific dietary needs and preferences of Ragnar participants (e.g., carb-loading, electrolyte replenishment).Based on this research, the sales team developed targeted marketing campaigns on social media and through email newsletters, highlighting our meals' nutritional benefits and convenience. I contributed by creating informative content about fueling strategies for relay races, which was shared through these channels. During the race, I collaborated with the on-site sales team to optimize our booth setup and presentation. We ensured efficient food preparation and delivery to minimize wait times for runners. I also provided the sales team with talking points about the nutritional value of our meals to better engage customers. Real-Time Adjustments: We continuously monitored sales throughout the race and communicated frequently to identify any issues or opportunities. For example, when we noticed a surge in demand for vegetarian options, I worked with the team to quickly adjust our production and ensure we didn't run out. Results:Through this close collaboration, we sold over 1,800 meals, exceeding our target by 20%.

The way that I would approach outreach strategies is by 1. Define Your Target Audience, 2, Set Clear Goals and Objective, 3. Develop a Multi-Channel Outreach Strategy 4. Engage and Interact and Continuously Improve.