I study the current trends and use what I've found to be popular (texts, memes, audios) as inspiration for the content I create, combining trends from my target audience with whatever it is I'm working on pushing out/advertising.

I think the idea of making college on a scholarship soft in the eyes of others makes it far less intimidating and is very helpful to opening the doors to other young women who may have preconceived notions of the scholarship experience. I want to be someone to help others see that a soft life while in college, especially on a scholarship, is very much so attainable.

I would casually show me using the Kranay Academic calendar/planner and show that it makes organization and remembering/managing academic events much easier, as well as using the scholarship tracker to keep up to date with scholarships and which I can apply to (and when).