I would partner with local running clubs (my fyp is full of them) and local races to gift runners fazit patches and encourage them to put them on before the run. I would also encourage runners to share their post-run selfies and content wearing the patches, highlighting community stories. This would create an image for Fazit related to empowerment, confidence, and celebrating milestones, while also showing the durability of the patches. There could also be a spotlight series of Fazit's instagram reposting this stories and announcing future collaborations with running clubs and races. This would help build community and spread the voice about Fazit through the sports community, everyone likes to good look doing what they enjoy.

I would suggest doing something similar to the campus tour Fazit already did. A small booth like a glam setup, nothing really crazy but cute enough to also be a photo opt with a disco ball and magazines in the background, where people could quickly apply Fazit patches at the festival. There could be a lot of content filmed by the brand like before and after videos, and there could be a hashtag to encourage people to post and tag the brand and get a repost. This would be a nice opportunity for UGC content and to get the product out there where others might also get curious about it and want to try it. The most important part is that the crew in this activations are friendly and engaging and that they give the public a good experience so they associate the brand with good moments.

I would go for creators who are culturally influential right now, have a community that trusts them and with a high engagement. A perfect fit for this would be Jessica Judith since she is in her biggest growth stage right now, and has a big audience that loves her. She is also known for always being out and about in concerts, traveling, meeting celebrities, so I think this active and fun lifestyle fits with the image Fazit wants to portray. I would also consider other influencers who are not controversial at all but are very known and liked within the influencer community such as Fernanda Gimenez.