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Yes—one example is when I organized a campaign around a community-driven challenge that encouraged people to share their personal stories tied to a specific theme. I created a branded hashtag, engaged daily with participants, and reposted their content to highlight their contributions. The campaign gained strong momentum because it felt authentic, celebrated the audience’s voice, and built a sense of belonging. As a result, engagement rates grew significantly, followers increased, and the hashtag continued to be used even after the campaign ended. This showed me the power of centering community voices in social media strategy.

I stay updated on the latest social media trends by following industry experts, creators, and platforms’ official blogs or updates. I also pay attention to trending hashtags, viral challenges, and the type of content gaining traction on apps like TikTok, Instagram, and X (Twitter). Joining online communities and creator groups helps me learn from others’ strategies and experiences. Lastly, I use tools like Google Trends or social media analytics to see what my audience is engaging with most.