At UT Austin, I am part of the UT Club Golf Team and the Texas Advertising Group. Being on the golf team keeps me surrounded by driven students who are focused on delivering their best performance. Through the Texas Advertising Group, I’ve been learning about how creative brands connect with real student audiences and build campaigns that make lasting impacts. I currently live in San Jacinto - the residence hall for student athletes here at UT, so I’m constantly interacting with an active and growth-minded community. Here on campus, WIP has the potential to bring clean, sustainable energy to students who are focused on performance and drive both inside and outside of the classroom.

https://www.instagram.com/jaelin.sun?igsh=MWI1d3l0MHlhNDM4Nw%3D%3D&utm_source=qr

At UT Austin, I’d represent WIP Energy by making it feel like part of the campus lifestyle - not just another energy brand. My approach would start by generating initial buzz and excitement around the brand first. In spaces where students push themselves the most - the Gregory Gym, the Rec Center, and study areas like the PCL, I can host pop-up sampling or tabling. Implementing challenges and trends like #FuelYourHorns would encourage students to push themselves and each other to stay active and focused on their goals with WIP. Additionally, micro-influencers on campus like student athletes and organization leaders can share their story of how WIP helps them perform better. In the long run, WIP Energy wouldn’t just fuel students - it would become part of what it means to be a Longhorn. Whether it’s crushing a workout, grinding through finals, or getting hyped before a game, WIP would keep UT students energized.