In college, I have helped organize 2 events for Uber One including a brand activation truck on my campus and a smaller event for girls in my sorority. In this role, I had the opportunity to merge event marketing, social media, and direct outreach to connect students with Uber’s membership program. Over the course of the campaign, I secured student sign-ups by organizing and hosting an on-campus event, which gave me valuable experience in coordinating logistics and driving engagement. To build awareness, I put up flyers across campus, posted Instagram Stories, and sent promotional messages to a wide range of student organizations. I also created two TikToks to capture student attention—one of which reached over 17,000 views and was shared more than 500 times. These efforts not only created visibility for the brand but also allowed me to practice communicating effectively across different platforms.

I would promote a new blow dry promotion on campus by showcasing how easy it is go to to Blo and get whatever blowout style you like! As someone who is always raving about Blo already, promotion is a task that comes easy to me.

I am traveling to Cancun from Philadelphia March 20-25.