Brands that speak to me right now are Owala and Nespresso!!

Owala makes hydration feel fun and functional at the same time!

Nespresso nails convenience without sacrificing quality. I love that it feels elevated but still fits my busy student schedule!!

Both brands have a clear identity, great design, and make everyday habits easier!

I’d make trying a new beverage feel like a mini party moment on campus (for 21+ students)!!!

Some Ideas are : First-sip reaction videos with friends (“rate it 1–10!”)

Flavor battles where students vote on IG Stories

Pop-up tasting carts near the Rec, Greek Row, and tailgates

Sip & Socialize collabs with 21+ orgs and Greek life eventsI

Content:

TikTok/Reels: quick smoothie recipes, “hydration check,” day-in-the-life on campus, post-workout coconut water, and fun taste test content with friends

Instagram Stories: polls (favorite flavors), Q&A, giveaways, event recaps, and reposting campus groups enjoying Vita Coco

Instagram Feed: clean lifestyle posts + gym content that highlight Vita Coco as the go-to hydration choice

Social Activation:

My women's org Aggie Gems, where I already help plan events is perfect for sampling tables, hydration stations at sisterhood events, or collab giveaways

I am also on an intramural team, frequent the rec center and yoga/pilates classes where I could set up a pop up for after class!

through my connections I can partner with health + wellness orgs, cultural organizations, and business clubs to come to meeting and present and give out samples! (tabling + partnership events)

Campus events such as tailgates, philanthropy events, tabling days, new-member events, outdoor spring events, and student markets would also be great places to spread the word!